So, what is your company's end goal? Can you answer
this question without
missing a beat? Do you clearly know and understand what your
organization has
set out to achieve? And, just as important: does every
employee in your
organization know what this goal is?
And most importantly, do you know precisely what you need to
do this month,
this week, and today, to make significant progress towards
this end goal?
If not, then THAT is the real reason why your business is
"stuck."
If you don't know precisely what you need to do beyond today,
then you're
thinking like a drug addict.
Let me explain. The most successful entrepreneurs in the
world focus on the
long-term. Sir Richard Branson. Donald Trump. Bill Gates.
Steve Jobs. And many
more -- they all had BIG long-term visions, even when they
were just starting
out.
In fact, ALL successful people think long-term. These are
individuals who build
trees under which their grandchildren will sit.
On the other side of the spectrum are drug addicts. Drug
addicts don't think at
all about tomorrow. They spend all their time today looking
for their next
quick fix. Their only plans are to figure out how to
immediately get more
drugs. As a result, they never achieve success. But rather,
they fall deeper
and deeper into despair.
So, how do you run your business? Do you act like a drug
addict and focus each
day on trying to increase today's revenues and profits?
Or, do you operate like a successful entrepreneur, with a
methodical plan that
will BOTH build revenues and profits today AND create the
necessary
infrastructure for your long-term growth, several years from
now?
Answer honestly.
The key is to start by creating the long-term vision of where
you want to go,
and then reverse engineer it.
You see, if I asked where you'd like your business to be in 5
years, or 1825
days, you'd probably be able to answer fairly easily.
But how about if I asked you where you'd like to be in 1824
days? Or 1823 days?
And what about 987 days from now?
Or 481 days from now?
Or 84 days from now?
The fact is that you COULD answer these questions for every
single day from now
until 5 years from now, all the way back to the present day.
And if you did that, you'd know exactly what you'd have to do
tomorrow to be on
the right trajectory to meet your 30 day, 365 day and even 5
year (1825-day)
goals and vision!
Now, in reality, setting goals for each of the next 1825 days
is not practical.
Not only would it take too much time to complete, but your
business and
strategy needs to evolve over time. No business operates in a
vacuum, and you
must be flexible and willing to change.
But, you can figure out where you need to be in the next
year, and figure out
what you need to accomplish this month to allow you to get
there. And then you
could plan your days to ensure that progress is continually
made.
In summary, to succeed as an entrepreneur, you need to have a
clear goal and
vision of what you want to achieve. Then you need to create a
step-by-step game
plan to get there. Because you can't go from A to Z without
achieving B, C, D
and so on. The key being that you must plan out and execute
on the smaller
periodic goals (e.g., weekly, monthly, annual goals) that you
must accomplish
to achieve your end goal.
By Dave Lavinsky
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